Highflier

The client wanted a logo for her fashion line that would be gender neutral, represent ambition, and a go-getter, and have a feel for the 90s look. This is the first sketch, playing around with different looks and feels.

Testing Fonts and Colors

First few designs

Testing out a 90s looking text, inspired by the famous “thank you” plastic bags and lowercase with specific palettes.

Testing out symbolism

Playing around with changing some letters into arrows, to drive home that “go-getter” image.

Playing around with the previous logo with the Miami colors pink and blue, since it can still be considered neutral.